AronAir FR
Context & Signature Edge
This Seat Arona FR carries more than just a wrap—it carries a message. AronAir FR is a bold homage to Mexican Día de los Muertos tradition, designed with dual storytelling on each side of the car. One half is black and white, raw and powerful, featuring faceless mariachis in a swirl of music and chaos.
The other bursts into vivid color, telling a personal story of love—immortalized through portraits of the owner’s girlfriend and beloved dog. Every visual layer is intentional. Logos from contributors are woven seamlessly into the design. A symbolic phrase spans the hood, crowning this wrap with meaning. AronAir FR isn’t just a look. It’s a legacy on wheels.
This project making AronAir FR a unique Dia de los Muertos car wrap that celebrates both culture and personal identity..
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Behind the Curtain
1. Key Players
1. Key Players
Commissioned by @jims_aronair, a passionate car enthusiast who wanted a design that reflected his emotional universe. The concept and execution were developed by Frank Ricci Design, with installation expertly handled by All Wrap Solution. Multiple partners supported the project, and their names live on in the details. This Dia de los Muertos car wrap keeps storytelling alive, even at 200 km/h.
2. Craft Process
2. Craft Process
3. Impact (On the Road, Events, Media)
3. Impact (On the Road, Events, Media)
Not just a wrap. A personal mythology.
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