How Much Does a Wrap Design Cost?
...And Why It’s Not Just a "Printable Graphic
1. Introduction – Let’s Clear Things Up
You’ve seen prices online starting from €59, and on this site ranging from €380 up to over €1,500 for a wrap design. So you might be asking: why such a big difference?
Spoiler: it’s not the same kind of service.
In this article, we’ll explain what a professional wrap design really includes, how the designs on this site differ from cheaper alternatives, the levels of customization available, and why it makes no sense to compare what you see here with generic graphics from platforms like Shutterstock or Wrapstock.
2. What Are You Really Buying?
When you ask us for a wrap design, you’re not getting a simple .zip folder with files. You’re choosing between a fully custom, original concept — or a bold, well-made design that’s been used before.
The custom one is built from scratch and crafted to enhance your vehicle’s lines, tell a story, and make it stand out. The other is selected from our curated catalog, organized by style and vehicle type.
In both cases, it’s a creative process — not just technical execution.You’re not buying graphics. You’re buying vision.
3. FRD’s 3 Design Levels – From Signature Work to Ready-to-Use
| Code | Type | Starting From | Includes |
|---|---|---|---|
| T1 | Extreme Design | €1,580 | Built from scratch, with full narrative concept, 3D mockups, technical adaptation, exclusive license and up to 4 revisions. Ideal for iconic builds. |
| T2 | Exclusive Design | €880 | Tailored using FRD’s visual language, realistic mockups, Test Print File, 3 revisions and exclusive usage license. Premium feel, lighter process. |
| T3 | Open Edition Design | €380 | Pre-made FRD design available to multiple clients, with minor adaptations. Ideal for stock cars, tuning projects or commercial use. Non-exclusive licen |
📌 All design levels include print-ready files (TIFF, 150 dpi), installation guide, and technical support.The difference isn’t just the price — it’s the amount of thinking, customization, and usage rights you get.
4. What Influences the Final Price?
Beyond the chosen level, several variables affect your investment:
- Vehicle size and complexity – A van or widebody car requires more hours of design.
- Project purpose – Showcar, daily vehicle, commercial branding? Each goal needs a different approach.
- Aesthetic detail – Complex patterns, symmetry, illustrated elements, or narrative visuals.
- Mockups and technical fitting – Precise adaptation to the real surface takes time and skill.
The more unique the result, the more value (and work) it demands.
5. “My printer does it for €300” – Really?
We hear that often. But that price usually refers to a bundled deal with generic design included in the print job.Printing is not designing.
It’s like comparing a tattoo made just for you with one copied from the internet.It doesn’t just cost less — it’s worth less too.
A Real-World Example
A client requested an Extreme Design for a showcar to be featured at an international event. The project included:
- Custom narrative concept
- Multiple creative and operational briefings
- Full 3D modeling
- Realistic mockups
- Test Print File
- Final print-ready files
- Wrapper installation guide
🎯 Final cost: €1,600
Later, the same client chose an Open Edition design for a commercial fleet vehicle.
🎯 Cost: €450
Same work? No. Same perception? Not even close.
Every need comes with its own level of attention and complexity. The value of a wrap lies in the goal, the impact, and the type of vehicle.
6. Final Thoughts – Value Comes Before Price
A great wrap design is not just decoration.
It’s a signature.
And a signature is never standard. Some follow trends. Others create them. That difference has a price — and now it’s clear why that price can range from €380 to €2,500.
Ready to bring your wrap project to life?
Want to explore the differences between T1, T2, and T3? Click here ⧉