How to Choose the Right Wrap Design for Your Vehicle?
1. Introduction – Every wrap has a purpose
Choosing to wrap a vehicle isn’t just about changing its color. It’s a strategic choice: maybe you want to give your car personality, communicate something about yourself, your brand, or your project. But where do you start? You might turn to your trusted wrapper, or search online to see who offers this kind of service. But beware: not all designers or wrappers are suitable for every situation.
In this article, we’ll help you understand how to choose the right type of wrap, based on how you use your vehicle, the style you prefer, and your available budget.
2. Why do you want to wrap your car, fleet, or vehicle?
This is the first real question to ask. People often skip it, but understanding your motivation immediately helps narrow your options and define your investment. Here are the most common reasons our clients share:
- Personal aesthetics. You want to make your daily car stand out or highlight a performance car?
- Business or promotion. The vehicle is part of your brand communication?
- Events or shows. You need a livery that grabs attention at trade shows, on social media, or on the track?
- Commercial/Operational use. You want a clean, recognizable look that can be reproduced across your fleet?
Each goal leads to a different design approach. It’s crucial to explain this clearly to your designer so they understand how much creativity, complexity, or uniqueness is needed.
3. Our 3 Design Levels: T1, T2, T3
To make things easier, we’ve grouped our projects into three clear categories:
| Code | Type | Best for… |
|---|---|---|
| T1 | Extreme Design | Clients who want a one-of-a-kind project built from scratch. Perfect for show cars, influencers, or premium brands. |
| T2 | Exclusive Design | Clients who want a distinctive look with less development time. Great for sports cars and tuned vehicles. |
| T3 | Open Edition Design | Clients looking for a ready-to-use, impactful, and affordable design. Ideal for daily drivers, business vehicles, or fleets. |
There’s no such thing as the “best” design — only the best design for your purpose.
4. Does vehicle type matter?
Absolutely. A city car has different needs than a widebody SUV or a sleek coupé.
Some practical examples:
- Stock vehicles (Golf GTI, BMW 1 Series…) → T3 or T2 depending on the desired effect
- Sports cars (Supra, RS6, M4…) → T1 or T2 to maximize their presence
- Work or company vehicles → T3, possibly with personalized colorways
- Show/event vehicles → T1 required: you need a design that makes a statement
Shape, size, and purpose always matter. Make sure to mention them in your brief.
5. Let’s talk about style – What kind of project are you really after?
We’re not talking about colors or graphic themes yet. We’re talking about style: Do you want something elegant, innovative, sporty, futuristic, minimalist? Do you imagine a combination of finishes (e.g. glossy and matte areas)? Would you like fluorescent, reflective, or iridescent colors?
These aren’t just visual preferences — they define whether your project needs to go beyond the surface and become a full design language. That’s what we call a T1 Extreme Design.
Maybe you can’t picture it exactly — that’s okay. What matters is that you’re ready to push boundaries.Example: you want the car to sparkle at night, or to feature golden or neon accents. You want a surprising, emotional effect? That’s Extreme Design.Based on your vision, you’ll understand whether you need:
- a fully tailor-made project (T1)
- a customized yet faster design (T2)
- a ready-made design with flexible color options (T3)
6. Conclusion – The right wrap exists. You just need clarity
There isn’t one fixed price for wrap design. There’s the right price for your goals.
If you know what you want to achieve, choosing the right design level becomes easy.
Ready to bring your wrap project to life?
Want to explore the differences between T1, T2, and T3? Click here ⧉