Introducing “Under the Wrap Design”: the official Frank Ricci Design podcast

Under the Wrap Design Cover

A new way to talk about wrap design

Frank Ricci Design launches “Under the Wrap Design”, a themed podcast created for those who live and breathe wrap design — and for those who are just starting to consider it and want to understand more.

This isn’t about software or tutorials: it’s about client needs, design processes, exclusive insights, updates, and the mindset that drives every great wrap project.

Why a podcast?

Not for trends, not to fill a content gap.
“Under the Wrap Design” is a strategic project to position and amplify the FRD voice:

  • to share the authorial vision of Frank Ricci Design;
  • to grow awareness in the industry;
  • to generate high-value, shareable content.

 

It’s not about learning Illustrator — it’s about learning how to think like a designer.

What will we talk about?

Here are some of the core topics we’ll explore:

  • Wrap design as a language of authorship
  • The real relationship between designer and wrapper
  • Educating the client on the value of design
  • What really makes a project effective
  • Where ideas come from (before the file)
  • Creative mindset and the importance of process
  • Behind the scenes of real FRD projects
  • Honest conversations, challenging questions, different perspectives

Format and tone

Communication is Everything

Narrative, conceptual, and real. The podcast is produced in a two-voice dialogue format, generated using AI voices and scripted storytelling, for an immersive and natural feel. We believe in being transparent: you’ll hear it’s not human — and that’s the point. It’s a new format to communicate ideas clearly and creatively. Each episode uses a direct tone, no technical jargon, and aims to inspire — not just explain.

Where to listen

The podcast is available on Spotify, Apple Podcasts, Google Podcasts, Amazon Music, and more via Spotify for Podcasters.
Each episode is also shared through reels, clips, and social content.

You’ll also find it on frankriccidesign.studio in the News or Podcast section.

Want to understand what makes a wrap design truly great?

Grab your headphones. Step into Under the Wrap Design.

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