VelociRaptor F-150
“It needs to scare children.” That was the client’s only request.
When BJ Electronics asked for a wrap that would stop people in their tracks—and maybe even frighten them—we knew exactly what to do. Inspired by prehistoric hunters and Hollywood predators, VelociRaptor is a visual beast: raw, brutal, and born to dominate.
Context & Signature Edge
Designed for a Ford F-150 Raptor, this vehicle isn’t just transportation—it’s intimidation on wheels. Used for shows, off-road events and wild stunts, this project had one rule: go full savage. The wrap mixes cracked lava, claw marks, blood patterns and dino-skin texture to create a narrative of primal aggression. The kind of car you don’t want to see in your rearview mirror.
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Behind the Curtain
1. Key Players
BJ Electronics, an audacious brand that embraces chaos and spectacle. Wrap executed by WrapMyRide. Concept and design by Frank Ricci Design.
2. Craft Process
We built the design around the idea of movement and terror: lava flow, splattered paint, blood drips, and a raptor’s silhouette clawing through the metal. Even the windows feature perforated details to extend the story across the entire body.
3. Impact (On the Road, Events, Media)
It became an instant showstopper at events. Cameras follow it. Crowds photograph it. Kids either love it or run from it. In short—it worked exactly as intended.
Want your design to hit like this?
Let’s create something bold and unforgettable — tailored to your identity.
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